Notes on creative research

Observations on what actually moves CPI in apps. Cultural moments, vertical teardowns, the pain of running UA in 2026.

RSS feed
Cultural
Cultural moment

Train Like Your Team (Fitness × March Madness)

March Madness 2026 pulled 757M combined viewers. Your fitness app ran "get ripped in 30 days" creatives through the biggest cultural moment of Q2.

Apr 9, 20261 min read